Friday, February 28, 2020

Taco Bell Technology + Customization = Personalization

There can be no doubt that technology just might be the second most important part of any restaurant today according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Enhancing customer relevance today requires that a technology edifies the non-food branded touchpoints in order to drive new electricity into the branded relationship according to Johnson.  
Certona, is a Kibo company that focuses on omnichannel personalization, it has partnered with Taco Bell to create a personalized experience for its guests. By working with Certona.  
In an effort to embrace customization and personalization while touchpoint for it customers Taco Bell wants  to personalize menu recommendations and offers for registered users of its mobile app. This solution enables Taco Bell to support individual guest preferences, past dining history, location, weather and restaurant specific menus and pricing creating a platform to save time and reduce ordering errors.
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, Online ordering, delivery, plant based foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow?  
Derrick Chan, Director eCommerce, Taco Bell stated “Taco Bell is all about satisfying our fans with the most craveable dining experience imaginable. Of course, we know each of our fans has their favorites and their own preferences. As a forward-looking company, we’re using the latest machine learning and AI technology to better deliver on those individual preferences,” … “That’s why we are thrilled to work with Certona and leverage their proven personalization platform with real-time support to present our fans with the most immediately craveable menu items every time they use our app, reducing the ordering friction and satisfying their appetite.”
Consumers are time starve, impatient, and want a frictionless transaction. If success does leave clues driving new electricity with technology to reduce ordering errors while saving time is you to remember.
For international corporate presentations, regional chain presentations, local educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit , or call 1-253-759-7869

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