In a growing battle for share of stomach,
meal time, snacking, and share of food dollars retail food sales continue to grow
in the chain sector for both restaurants and c-stores according to Steven
Johnson, Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®.
Johnson notes that 95% of all meal purchased
at a quick service restaurants (QSR’s) or convenience store is consumed within
5 minutes of purchase. While 67.3% of QSR’s food sales occur via the ‘drive-thru’
in 2019. Today 36% of all C-store meals
are eaten inside the car. There is no
sign this trend will ebb.
David Portalatin, NPD food industry
advisor and author of Eating
Patterns in America found: Quick-serve chains, which represent the bulk of
industry transactions, grew transactions by 2 percent in January (2020) following
four consecutive weeks of gains compared to the declines experienced last
January. The full-service restaurant segment, which includes casual dining and
midscale/family dining chains, didn’t fare as well as quick service, and
experienced transaction declines throughout the month. Customer transactions at
casual dining restaurants declined by 4 percent and midscale/family dining
transactions decreased by 2 percent, reports NPD.
Grocerant niche Ready-2-Eat and
Heat-N-Eat fresh food continues to drive customer adoption. How is your company evolving with customer relevance?
Are your customer counts growing?
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
Battle for Share of Stomach
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