In a growing battle for share of stomach, meal time, snacking, and share of food dollars retail food sales continue to grow in the chain sector for both restaurants and c-stores according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Johnson notes that 95% of all meal purchased at a quick service restaurants (QSR’s) or convenience store is consumed within 5 minutes of purchase. While 67.3% of QSR’s food sales occur via the ‘drive-thru’ in 2019. Today 36% of all C-store meals are eaten inside the car. There is no sign this trend will ebb.
David Portalatin, NPD food industry advisor and author of Eating Patterns in America found: Quick-serve chains, which represent the bulk of industry transactions, grew transactions by 2 percent in January (2020) following four consecutive weeks of gains compared to the declines experienced last January. The full-service restaurant segment, which includes casual dining and midscale/family dining chains, didn’t fare as well as quick service, and experienced transaction declines throughout the month. Customer transactions at casual dining restaurants declined by 4 percent and midscale/family dining transactions decreased by 2 percent, reports NPD.
Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food continues to drive customer adoption. How is your company evolving with customer relevance? Are your customer counts growing?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
Battle for Share of Stomach