Thursday, February 27, 2020

Postmates Popeyes Partnerships Delivery Delight

When your chicken sandwich has been touted as the ‘best chicken’ in the industry it time to share it.  In a continued effort to drive new electricity into the Popeyes brand Popeyes is offering a free sandwich.
Success does leave clues and Popeyes has learned that consumers love their new chicken sandwich.  So, now leveraging its partnerships with Postmates, when consumers order at minimum of $15 then you will receive a fresh chicken sandwich. Here is how they explained the program:
“Leap year only happens once every four years, and this leap year, Postmates is delivering something extra for the extra day.
L(ove)E(ating)A(t)P(opeyes)? Postmates is celebrating Leap Day by delivering something extra from Popeyes. Anyone who purchases a chicken sandwich from Popeyes through Postmates between February 24–28 will receive a free chicken sandwich code via email on February 29.
Customers must hit a minimum order of $15 to receive the promotion.” So, tired of pizza try chicken for lunch instead.
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, Online ordering, delivery, plant based foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow?  
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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