Regular readers of this blog know just how Casey’s General Stores has been expanding fresh food fast and growing both top line sales and bottom line profits. Today, fresh pizza sales represent a full 20 percent of the $9 billion-plus retailer’s $1.1 billion foodservice business.
Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food drives sales its that simple according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In order to continue expanding sales of Pizza and more Ready-2-Eat and Heat-N-Eat fresh food Casey’s needed an app that befit the needs of its 2,000-plus-store chain serving almost 20 million pizzas, burgers, sandwiches and other Mix & Match items.
So, Art Sebastian, vice president of digital, who joined Casey’s 19 months ago is going to leverage technology to drive a native mobile app that facilitates ordering and delivery. He will be revamping the customer relationship management (CRM) and marketing automation capabilities and launched the chain’s first digital loyalty program, Casey’s Rewards.
Customer-facing experiences are fully integrated with its kitchen order management system to create a frictionless experience for both customers and in-store teams.
Sebastian stated, “We developed the best technology and architected the best tech stack for the modern era for a truly seamless experience,”. “We wanted to be relevant and contemporary to customers moving forward, making a unique value proposition and putting guests at the center of decision making.”
Note: Sebastian said digital ordering has increased “significantly.” While he would not divulge numbers, he believes that “in very short order,” half of Casey’s pies will be ordered digitally. How are you advancing grocerant niche Ready-2-Eat and Heat-N-Eat fresh food sales with relevance?
Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant