Regular readers of this blog know that at
the intersection of grocerant niche Ready-2-Eat and Heat-N-Eat fresh food we
find grocery stores, restaurants, deli’s, C-Stores all fighting for a larger share
of stomach. Chain restaurants growing
the ilk of Snap
Kitchen continue to drive growth buy evolving their legacy business model
selling grocerant niche meals and meal components in new non-traditional points
of distribution.
Grocerant niche fresh prepared Ready-2-Eat
and Heat-N-Eat meals and meal components that are branded have the point of
differentiation in the marketplace with a ‘halo’ of better-for-you in the
minds-eye of the consumer that will drive sales according to Steven Johnson,
Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®.
Jessica Johnson, regional VP of the
Southwest region at Austin, Texas-based Whole Foods stated “We’ve been pleased
with the overwhelmingly positive response to Snap Kitchen’s offerings in
our Texas stores and are excited to introduce their line of healthy,
ready-to-eat meals and beverages to Whole Foods Market customers in other
markets,”
Snap’s fresh-prepared meal brand has also
expanded its national omnichannel reach by introducing free ground shipping in
38 states. How are you extending your brand invitation? Is your brand edifying
its relationship with consumers, providing a platform for personalization,
customization?
Snap Kitchen CEO Jon Carter stated “Healthy eating is now easier than ever with
the option to pick up one of our ready-to-eat meals at Whole Foods Market or
have a nutritionally balanced meal plan delivered straight to your door,”
“We’re thrilled to extend Snap Kitchen’s reach by leaps and bounds, and, in
return, improve the overall wellness of our customers on a much larger scale.”
Interested in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
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