Domino’s Customer Carryout is Catching-On

While everyone knows that Domino’s delivers.  What more and more consumers are finding out is that Domino’s carryout is catching on while elevating fresh and fast according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Domino's was built on speed of service and delivery.  Today, technology is helping Domino’s edify its long standing brand messaging and the foundation it was built on fresh food fast.  The new Pie Pass technology by Domino’s allows customers who order and pay online to skip the line and grab their order.

" Dennis Maloney, Domino's senior vice president and chief innovation officer  stated “We know that carryout customers value speed and simplicity, and that is exactly what they'll receive with Pie Pass," … "Gone are the days of waiting for your carryout order—now when customers arrive at the store, they'll be greeted by name on our digital signage and handed their order. It's the ultimate VIP carryout experience where customers don't have to be a regular customer to be treated like one."

So, Domino's carryout customers who order and pay online or via the app will be eligible to use Pie Pass. When they arrive in the parking lot and are about to enter the store, they can check in on the Domino's Tracker or order confirmation page, which will give the store team members a head start on making sure the order is ready to go. The in-store digital menu board will welcome the customer by name, and store team members will be ready for a speedy handoff.

Today, carry-out business accounts for close to 45 percent of total domestic orders at Domino's. Who knew?  Price, Value, Service Domino’s is empowering consumers to save both time and money with carryout orders.  It is clearly driving sales.  Success does leave clues.   Are you opening new points of distribution for your customers?

For international corporate presentations, regional chain presentations, local educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call 1-253-759-7869