Do chain restaurants have an advantage
when it come to adopting new technology or independent restaurants? That is the
question that posed to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® during a recent industry
presentation.
The team at Foodservice Solutions® believes that chain restaurants do have an advantage over
independent restaurants simply because they are targeted by technology companies’
sales teams in an effort to expand their ‘install base’ faster.
In the case of Wingstop they are looking for ‘operational
efficiencies’ in an effort to reduce the time it takes to service each consumer.
Consider this 80% of Wingstop orders are for off-premise consumption. With 40%
of sales arriving through digital channels.
Operational efficiencies matter because the
consumer is dynamic not static and brands need to be dynamic as well according
to Johnson. At Wingstop sales via
digital channels for carry-out and delivery continues to grow, with those
making up 39% of sales in December and growing to 40% in January.
Wingstop has about 160 of our restaurants
have exceeded 50% carryout with some units have now passed 60% of all orders as
carryout.
In an effort to continue speeding up off-premise
orders, Wingstop is testing pick-up order lockers in four Dallas locations. If
you are a chain restaurant or not remember that your customer is dynamic not
static. Don’t do what you have always
done and expect the same results. If
your customer is on the move your company must move with them or risk losing
customers.
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant
No comments:
Post a Comment