Friday, February 21, 2020

Technology Adoption Drives Sales at Wingstop

Do chain restaurants have an advantage when it come to adopting new technology or independent restaurants? That is the question that posed to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® during a recent industry presentation.
The team at Foodservice Solutions® believes that chain restaurants do have an advantage over independent restaurants simply because they are targeted by technology companies’ sales teams in an effort to expand their ‘install base’ faster.
In the case of Wingstop they are looking for ‘operational efficiencies’ in an effort to reduce the time it takes to service each consumer. Consider this 80% of Wingstop orders are for off-premise consumption. With 40% of sales arriving through digital channels.
Operational efficiencies matter because the consumer is dynamic not static and brands need to be dynamic as well according to Johnson.  At Wingstop sales via digital channels for carry-out and delivery continues to grow, with those making up 39% of sales in December and growing to 40% in January.
Wingstop has about 160 of our restaurants have exceeded 50% carryout with some units have now passed 60% of all orders as carryout.
In an effort to continue speeding up off-premise orders, Wingstop is testing pick-up order lockers in four Dallas locations. If you are a chain restaurant or not remember that your customer is dynamic not static.  Don’t do what you have always done and expect the same results.  If your customer is on the move your company must move with them or risk losing customers.
Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson,  or

1 comment:

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