Battle for Share of Stomach
When your driving up and down the highways of America and looking for a place eat remember the old adage ‘eat where the truckers eat’. According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Pilot Company is doing a great job evolving its meal options with relevance.
Americans have been in love with handheld food for immediate consumption and burritos for breakfast are hot, hot, hot right now. Thus edifying its relationship with consumers Pilot has introduced Jumbo Breakfast Burritos at more than 300 of its Pilot and Flying J travel centers.
The burritos come in two options in both smoked beef brisket and pulled chicken, the burritos also include scrambled egg, tater tots, a blend of cheddar and Monterey jack cheese, and fire roasted peppers and onions.
On Feb. 26, Pilot is bringing back its fish sandwich and entrée to 270 Pilot and Flying J locations. This item will be available throughout the Lenten season until mid-April, while supplies last. Even better both of these news items apply to the ongoing 25% off deli food exclusive pro-driver deal through March.
Technology helps build relevance while speeding up customer service touchpoints so using the Pilot Flying J App on iOS and Android, makes lie just a little easier for those travelers in a hurry. How are you edifying your relationship with consumers? Are you saving them time, offering new flavors?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.