Battle for Share of Stomach
When your driving up and down the highways of America
and looking for a place eat remember the old adage ‘eat where the truckers eat’. According to Steven Johnson, Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®
Pilot
Company is doing a great job evolving its meal options with relevance.
Americans have been
in love with handheld food for immediate consumption and burritos for breakfast
are hot, hot, hot right now. Thus edifying
its relationship with consumers Pilot has introduced Jumbo Breakfast Burritos at more
than 300 of its Pilot and Flying
J travel
centers.
The burritos come in two options in both
smoked beef brisket and pulled chicken, the burritos also include scrambled
egg, tater tots, a blend of cheddar and Monterey jack cheese, and fire roasted
peppers and onions.
On Feb. 26, Pilot is bringing back its
fish sandwich and entrée to 270 Pilot and Flying J locations. This item will be
available throughout the Lenten season until mid-April, while supplies last.
Even better both of these news items apply to the ongoing 25% off deli food
exclusive pro-driver deal through March.
Technology helps build relevance while speeding
up customer service touchpoints so using the Pilot Flying J App on iOS and
Android, makes lie just a little easier for those travelers in a hurry. How are
you edifying your relationship with consumers?
Are you saving them time, offering new flavors?
Interested in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
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