Sunday, February 23, 2020

What’s for Dinner More and More Ready-2-Eat & Heat-N-Eat Fresh Prepared Meals

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is deemed ‘better-for-you’ by consumers in large part because it saves consumers time according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
David Portalatin, NPD Food Industry advisor and author of Eating Patterns in America that consumers today are more and more making food choice focused on both health and social consciousness. Here is some of what Portalatin found:
1.        There were over 460 billion in- and away-from-home eating and drinking occasions in the U.S. last year.
2.       16% of consumers regularly use plant-based alternatives such as almond milk, tofu, and veggie burgers; 89% of these consumers do not consider themselves vegan or vegetarian.
3.       14% of in-home eating occasions included at least one item that required no preparation compared to only 11% of occasions in 2013.
Visits to quick service restaurants have increased 630 million visits since 2014, while total visits to restaurants have declined more than 700 million visits.
4.       19% of grocery shoppers now order their edible groceries online; from 2017 to 2020 the average annual growth rate for digital restaurant orders is forecast at 22%.
5.       One in five adults try to manage a health condition with their food and beverage choices.
Regular readers of the blog consumers are fist to ‘jump the curb’ explore new food options and restaurants, c-stores, and grocery stores are always trying to keep up with consumers.  According to Johnson, “the halo of better for your foods, prepared fresh, fast and full of flavor are driving top line sales and bottom line profits in every sector of retail foodservice today.  Is your brand keeping up? Are you looking a customer ahead?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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