When a technology business has proof of concept and is
building momentum inevitably others feel threatened and try to put ‘road blocks’
in your way to slow the adoption of your success according to Steven Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Well in the case of Amazon’s Amazon
Go according to a report on CNBC that is exactly why
Amazon Go has Amazon Go Stores to Accept Cash. The report stated “In an internal
meeting last month, Steve Kessel, Amazon’s senior vice president of physical
stores, said the company is planning to add “additional payment mechanisms” to
its Amazon Go stores.
Kessel was responding
to a question about how Amazon plans to address “discrimination and elitism” at
the stores, which charge purchases using an app rather than a cashier. Massachusetts
banned cashless stores in 1978 with a law that says retailers cannot
“discriminate against a cash buyer by requiring the use of credit.”
New Jersey recently banned the
stores, too along with the City of Philadelphia. “We’re in earlier days, but it’s an important
focus for us, and we’ll continue to extend those methods with our stores,” said
Kessel.
Johnson stated
Foodservice Solutions® Grocerant ScoreCard’s continue to
indicated consumers like Amazon Go, particularly the ‘Just-Walk-Out’ speed of
service. There are times even with ten
steps forward you have to take one back.
That according to Johnson, is how you keep the momentum moving forward
at all times. Consumer adoption will drive continue growth by adding a cashier
there will be substantial incremental customer adoption. Success does leave
clues.
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
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