Friday, April 12, 2019

Amazon Go Goes for Gold

When a technology business has proof of concept and is building momentum inevitably others feel threatened and try to put ‘road blocks’ in your way to slow the adoption of your success according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Well in the case of Amazon’s Amazon Go according to a report on CNBC that is exactly why Amazon Go has Amazon Go Stores to Accept Cash.  The report stated “In an internal meeting last month, Steve Kessel, Amazon’s senior vice president of physical stores, said the company is planning to add “additional payment mechanisms” to its Amazon Go stores.

Kessel was responding to a question about how Amazon plans to address “discrimination and elitism” at the stores, which charge purchases using an app rather than a cashier. Massachusetts banned cashless stores in 1978 with a law that says retailers cannot “discriminate against a cash buyer by requiring the use of credit.”
New Jersey recently banned the stores, too along with the City of Philadelphia.  “We’re in earlier days, but it’s an important focus for us, and we’ll continue to extend those methods with our stores,” said Kessel.
Johnson stated Foodservice Solutions® Grocerant ScoreCard’s continue to indicated consumers like Amazon Go, particularly the ‘Just-Walk-Out’ speed of service.  There are times even with ten steps forward you have to take one back.  That according to Johnson, is how you keep the momentum moving forward at all times. Consumer adoption will drive continue growth by adding a cashier there will be substantial incremental customer adoption. Success does leave clues.  
Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

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