Sunday, April 7, 2019

Restaurants and Grocery Stores need Biodegradable Plastic’s for Delivery

Consumers are not tired of plastic they are tired of non-biodegradable plastic when it come to grocery and restaurant delivery packaging including water bottles, plates, bags, and wrapping according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Today, it seems we read about a new city ‘outlawing’ plastic bags, complicating grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food delivery.  Restaurants, grocery stores, convenience stores are all looking for alternate packaging solutions. Did you know that today you can get biodegradable plastics takeout bags, bottles, and containers?
If you did not know these new biodegradable plastics degraded by microorganisms into water, carbon dioxide (or methane) and biomass under specified conditions. To guide consumers in their decision-making and give them confidence in a plastic’s biodegradability, universal standards have been implemented, new materials have been developed, and a compostable logo has been introduced. Is it time your company look into biodegradable plastics?
Recently Greenpeace accused Sainsbury of being ‘worst in class on cutting plastic packaging.” If history leaves clues and it does, Greenpeace will not go away anytime soon.  If you are building a global brand and want to edify customer relevance it just might be time to migrate your packaging too a biodegradable product according to Johnson.
Grocer Ahold Delhaizeit has been reported has begun “testing package-free produce at an Albert Heijn store in Hoofddorp, Netherlands. The pilot—which is scheduled through April 28—will eliminate plastic wrapping of more than 100 uncooked organic and nonorganic products, including carrots, cherry tomatoes, lettuce, broccoli, celery, oranges, pears, apples and mangoes.
The move is projected to save about 595,000 pounds of plastic annually. By conducting the trial, the company said it seeks to determine how the elimination of plastic wrap affects the quality and shelf life of the products as well as how customers react to a produce department that is mostly package-free. Potatoes, onions, herbs, convenience items and chilled produce are excluded from the pilot.
With a mission to reduce packaging material by 25% by 2025, Albert Heijn has also moved to reduce packaging or switch to recyclable materials in other areas of the store. The retailer has replaced convex lids of soft fruit containers with a thin layer, halving the weight of the plastic packaging of fabric softener, removing foil from tea boxes and using thinner caps for water bottles.” What moves have you made?  
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at:

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