Consumers are
not tired of plastic they are tired of non-biodegradable plastic when it come
to grocery and restaurant delivery packaging including water
bottles, plates, bags, and wrapping according to Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice Solutions®.
Today, it
seems we read about a new city ‘outlawing’ plastic bags, complicating grocerant
niche Ready-2-Eat and Heat-N-Eat fresh prepared food delivery. Restaurants, grocery stores, convenience
stores are all looking for alternate packaging solutions. Did you know that
today you can get biodegradable plastics
takeout bags, bottles, and containers?
If you did not know these new biodegradable
plastics degraded by microorganisms into water, carbon dioxide (or methane) and
biomass under specified conditions. To guide consumers in their decision-making
and give them confidence in a plastic’s biodegradability, universal standards
have been implemented, new materials have been developed, and a compostable
logo has been introduced. Is it time your company look into biodegradable
plastics?
Recently Greenpeace accused Sainsbury of being ‘worst in class on cutting plastic packaging.” If
history leaves clues and it does, Greenpeace will not go away anytime
soon. If you are building a global brand
and want to edify customer relevance it just might be time to migrate your
packaging too a biodegradable product according to Johnson.
Grocer Ahold Delhaizeit has been reported has begun “testing
package-free produce at an Albert Heijn store in Hoofddorp, Netherlands. The
pilot—which is scheduled through April 28—will eliminate plastic wrapping of
more than 100 uncooked organic and nonorganic products, including carrots,
cherry tomatoes, lettuce, broccoli, celery, oranges, pears, apples and mangoes.
The move is projected to save about 595,000 pounds of plastic annually. By
conducting the trial, the company said it seeks to determine how the
elimination of plastic wrap affects the quality and shelf life of the products
as well as how customers react to a produce department that is mostly
package-free. Potatoes, onions, herbs, convenience items and chilled produce
are excluded from the pilot.
With a mission to reduce packaging material by 25% by 2025,
Albert Heijn has also moved to reduce packaging or switch to recyclable
materials in other areas of the store. The retailer has replaced convex lids of
soft fruit containers with a thin layer, halving the weight of the plastic
packaging of fabric softener, removing foil from tea boxes and using thinner
caps for water bottles.” What moves have you made?
Are you looking for a
new partnership to drive sales? Are you ready for some fresh ideations? Do your
food marketing ideations look more like yesterday than tomorrow? Interested in
learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us
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