The restaurant industry is simpler than most companies want you to
believe. The simple fact is fresh food
fast means just that according to the team at Tacoma, WA based Foodservice
Solutions®. Industry leader McDonald’s
understands the undercurrent driving takeout sales and drive-thru sales better
than most according to Foodservice Solutions® Grocerant Guru®, Steven Johnson
they call it fast food remember.
The chain restaurant Price, Value,
Service Equilibrium has remained constant since 2012 driving incremental
grocerant niche Ready-2-Eat and Heat-N-Eat food sales. There are times many chain restaurants forget
the attributes of service. The customers
do not forget about service. If success
leaves clues and it does this refocus on drive-thru times at night will drive incremental
sales at McDonald's according to Johnson.
Starting
April 30, at participating McDonald’s restaurants nationwide, the chain will be
simplifying what’s served after midnight so customers can get the most popular
favorites as fast as possible. Available items will include:
·
Big Mac
·
100
percent fresh beef Quarter Pounder burgers
·
Chicken
McNuggets
·
All Day
Breakfast
·
World
Famous Fries and all other sides
·
Sweets
& Treats
·
Happy
Meal
·
McCafé
and beverages
Focusing on the consumer
is what McDonald's does better than most other chain restaurants according to
Johnson. 63% of all restaurant traffic is now ‘off-premise’ the customer is
dynamic not static and chain restaurants must remain focused on the consumer or
risk capitulating year over year customer counts.
Interested
in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
No comments:
Post a Comment