Foodservice
Solutions® Grocerant Guru®,
Steven Johnson identified, quantified, qualified, and named the what is now the
fastest growing sector of retail foodservice the ‘Grocerant Niche’ back in the
day (1996) in a article in titled CALL
THEM GROCERANTS published in Foodservice
Director and Nation’s Restaurant News.
The
underling undercurrent of success fundamental the continued growth of the
Grocerant Niche is the ‘halo’ of better-for-you that consumers find in
grocerant offering including that today, consumers
increasingly support eco-friendly packaging. Even more important is that today consumers are
willing to paying more for it than they were in the past.
Recent
research showed that consumers are willing to pay $ 0.32 extra for eco-friendly
packaging. Back in the day consumers
were happy simply to get delivery according to Johnson. Today that 32 cents is
up from 11 cents reported in 2016.
Here are some
facts Technomic dug-up to highlight the
importance of fresh food delivery:
21%
of consumers say they are
increasingly replacing carryout orders with delivery orders. That’s even
higher—30%—for those 18-34 years old.
Why? Nearly two in
five say it’s more convenient to order food for delivery than carryout.
35%
of consumers are
ordering a wider variety of food for delivery, compared to two years ago.
22%
are using third-party
delivery more than they used to.
Consumers
continue to migrate to the attributes of the grocerant niche in every sector of
food retail. The
underling undercurrent of success fundamental the continued growth of the
Grocerant Niche is the ‘halo’ of better-for-you. So, if your fresh food is not portable you
just might want to rethink how and where you will be selling food in 2025, or
2030?
Interested
in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
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