Industry icon Larry Miller founder of the ‘MillerPluse’
report the largest restaurant industry benchmarking tool wrote “Traffic remains an irritating
industry issue, falling 0.2% in the first quarter of 2019, to -2.4%. That marks
the twelfth consecutive quarter of negative traffic, not that we’re counting.”
Convenience stores,
grocery service deli’s, and dollar stores are counting new fresh food
customers? Why because according to Steven
Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® they are focused on
the customer of today and willing to evolve their business model where
restaurants are simply doing what they have always done and doing it the same
way? How is that working for them?
Twelve consecutive quarters
of negative traffic, I would say not so good.
Ikea, and Costco continue to evolve expanding fresh
food options and continue to drive top line sale and bottom-line profits garnering
former restaurant customers while simultaneously becoming dinning destinations
according to Johnson.
Think
about this, the year over year food wholesale prices were up 0.06% so far in
2019 and year over year restaurant prices are up 3.0% the gap has been growing
wider year after year. McDonald’s
is removing the ‘crafted sandwiches’ from the national menu. Why according to Johnson PRICE resistance, cook
times, and packaging cost.
Grocerant niche
Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive sales in
every sector or food retail including the restaurant sector. The problem is there are to many legacy chain
restaurants unwilling to evolve their business models. Fast is they are capitulating customers to
other non-traditional fresh food retailers willing to change.
Are your
customer counts growing? Does your restaurant look more like it did in 1980,
1990, or 2000? Is your brand filled with customer relevance looking more like
today than last year? The restaurant industry is not brain surgery it is the
food industry. Quit driving customers
away? Quit driving customers to others.
Are you ready for
some fresh ideations? Do your food marketing ideations look more like yesterday
than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
Battle for Share of Stomach
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