In
a now famous quote Alice May Brock stated:” Tomatoes and oregano make it
Italian, wine and tarragon make it French, sour cream makes it Russian, lemon
and cinnamon make it Greek, soy sauce makes it Chinese, garlic makes it
good.” At Phil Romano’s Eatzi’s you can
get all of that plus customization and personalization.
It was Phil
Romano who opened what Foodservice
Solutions® Grocerant
Guru®, Steven Johnson call the first
grocerant. Johnson identified,
quantified, qualified, and named the what is now the fastest growing sector of retail
foodservice the ‘Grocerant Niche’ back in the day (1996) in an article in titled
CALL THEM GROCERANTS
published in Foodservice
Director and Nation’s Restaurant News
after visiting Phil at Eatzi’s whom he had worked for previously at Fuddruckers which Phil also founded.
Today,
no one disputes that Phil
Romano developed the first Grocerant for the United States Eatzi’s.
Filled with chef inspired Ready-2-Eat and Heat-N-Eat fresh prepared food
that is consumer focused, interactive, and participatory with portability built
in Eatzi’s continues to set the standard for quality in the grocerant
niche according to Johnson.
Grocerants
allow customers to select from local sustainable portable American, Italian,
French, Russian, Greek meals or meal components and utilize the components at
home any way they like. The new normal for a family meal can be a
composite of any fresh prepared food component that the individual may want
according to Johnson.
Today’s
consumers can mix and match components then pair them as a family meal, individual
meal or snack any way as well. Our society is a composed for people from
all over the world, with different cultures, traditions and flavor
preferences. The new normal an American meal is a melting pot of flavor
and choice.
Eatzi’s
from the beginning understood the significance of portion size and bundling of
meal components. Today when 65.7% of
Americans households are comprised of one or two people there is very
little need for anyone to buy a package of 14 porkchops. Instead what is a key
drive of consumer fresh food sales is the ability for consumers to mix, match,
and bundle customized meals for the home according to Johnson.
The
grocerant niche continues to grow with companies like Central Market, Wawa,
Corner Bakery Café, Whole Foods, Olive Garden, Wegmans, Denny’s, and 7- Eleven
entering the fresh prepared better for you space. Meal time
is now becoming a time of convenient meal participation, with differentiation
and individualization for the entire family.
Creating
and bundling distinctive differentiated food consumable’s as an entity
with identity by day part in a mix and match meal component format is
what Eatzi’s does best. At Eatzi’s, the sights, sounds and scents of food and retail success abound.
Since
1991 retail food consultancy Foodservice
Solutions® of Tacoma, WA has been the global leader in the Grocerant niche
for more on Foodservice Solutions® Bing or Google Grocerants or visithttp://www.linkedin.com/in/grocerant,
twitter.com/grocerant Email: Steve@FoodserviceSolutions.us
The Battle for Share of Stomach Continues
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