Friday, April 5, 2019

At Eatzi’s Customization and Personalization Drive Success

In a now famous quote Alice May Brock stated:” Tomatoes and oregano make it Italian, wine and tarragon make it French, sour cream makes it Russian, lemon and cinnamon make it Greek, soy sauce makes it Chinese, garlic makes it good.”  At Phil Romano’s Eatzi’s you can get all of that plus customization and personalization.
It was Phil Romano who opened what Foodservice Solutions® Grocerant Guru®, Steven Johnson call the first grocerant.  Johnson identified, quantified, qualified, and named the what is now the fastest growing sector of retail foodservice the ‘Grocerant Niche’ back in the day (1996) in an article in titled CALL THEM GROCERANTS published in Foodservice Director and Nation’s Restaurant News after visiting Phil at Eatzi’s whom he had worked for previously at Fuddruckers which Phil also founded.   
Today, no one disputes that Phil Romano developed the first Grocerant for the United States Eatzi’s.  Filled with chef inspired Ready-2-Eat and Heat-N-Eat fresh prepared food that is consumer focused, interactive, and participatory with portability built in Eatzi’s continues to set the standard for quality in the grocerant niche according to Johnson.
Grocerants allow customers to select from local sustainable portable American, Italian, French, Russian, Greek meals or meal components and utilize the components at home any way they like.  The new normal for a family meal can be a composite of any fresh prepared food component that the individual may want according to Johnson. 

Today’s consumers can mix and match components then pair them as a family meal, individual meal or snack any way as well.  Our society is a composed for people from all over the world, with different cultures, traditions and flavor preferences.  The new normal an American meal is a melting pot of flavor and choice. 
Eatzi’s from the beginning understood the significance of portion size and bundling of meal components. Today when 65.7% of Americans households are comprised of one or two people there is very little need for anyone to buy a package of 14 porkchops. Instead what is a key drive of consumer fresh food sales is the ability for consumers to mix, match, and bundle customized meals for the home according to Johnson.  
The grocerant niche continues to grow with companies like Central Market, Wawa, Corner Bakery Café, Whole Foods, Olive Garden, Wegmans, Denny’s, and 7- Eleven entering the fresh prepared better for you space.   Meal time is now becoming a time of convenient meal participation, with differentiation and individualization for the entire family.
Creating and bundling distinctive differentiated food consumable’s as an entity with identity by day part in a mix and match meal component format is what Eatzi’s does best.  At Eatzi’s, the sights, sounds and scents of food and retail success abound. 
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Foodservice Solutions® Bing or Google Grocerants or visit, Email:  

The Battle for Share of Stomach Continues 

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