Parents
are working split-shifts, early mornings, evenings, and nights to keep the
bills paid and a roof over the head and more and more school kids are left
fending for themselves according to Steven Johnson, Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®.
Non-traditional
fresh food retailers are driving change in meal and menu options within the
Ready-2-Eat and Heat-N-Eat Grocerant niche according to Johnson.
One
school district in Indiana has found a way to help parents and kids get a
balanced meal on the table for dinner. WSBT first reported that Elkhart Community Schools students usually get breakfast and
lunch at school, but on the weekends at home, they may be without food.
That's where the
South Bend-based non-profit Cultivate comes in: it
provides weekend meals to a small group of students in the elementary school
pilot program. Cultivates Jim Conklin
stated “Mostly, we rescue food that’s been made but never served by catering
companies, large food service businesses, like the school system," ..
"You don't always think of a school." Simply put “It rescues the
unused food.”
“Over-preparing is
just part of what happens," said Conklin. "We take well-prepared
food, combine it with other food and make individual frozen meals out if
it." Twenty students will receive a backpack with eight individual frozen
meals every Friday until the end of school.
Natalie Bickel,
student services at Elkhart Community Schools stated, “we were wasting a lot of
food," "There wasn't anything
to do with the food. So they came to the school three times a week and rescued
the food."
The Chamber of
Commerce’s Leadership Academy Commerce helped get the pilot program going.
“It’s making a big impact,” said Melissa Ramey, Chamber Leadership Academy. “I
am proud of that. It was heartbreaking to hear that children go home on the
weekends and that they don't have anything to eat.”
It's making a big
difference in the lives of the students receiving the meals. The Elkhart school
system wants to expand the food program to other schools. How are you fighting food waste?
Are you looking for a
new partnership to drive sales? Are you ready for some fresh ideations? Do your
food marketing ideations look more like yesterday than tomorrow? Interested in
learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
Battle for Share of Stomach
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