Thursday, April 18, 2019

White Castle Nearly 100 Still Driving Relevance

Restaurant companies come and go but the good ones seem to excel the longer they are around accruing to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Expanding customer craving to a new demographic White Castle is now offering a newly formulated Impossible Slider with the help of the team at Impossible Foods.
Regular readers of this blog know that White Castle and Impossible Foods, the company behind the Impossible Burger, first brought the Impossible Slider to Cravers one year ago when the slider made from plants was added to 140 White Castle menus in New York, New Jersey and Chicago.
“As a 98-year-old family-owned business, White Castle has a number of milestones that are very important to us,” says Jamie Richardson, vice president at White Castle. “But the launch of the Impossible Slider is particularly special because of the immediate impact it had. Adding this burger made from plants has been a huge leap in establishing White Castle as a slider provider for all tastes and preferences.”
However, the new Impossible Slider’s new recipe was unveiled recently at CES 2019 in Las Vegas, where the product won several awards including “Most Unexpected Product,” “Most Impactful Product,” and the show’s most coveted “Best of the Best” award.
So, in short White Castle’s Impossible Slider is now more delicious, more nutritious and more versatile than ever. The new recipe offers Cravers a source of high-quality protein with even more taste that’s nearly indistinguishable from traditional beef.  How is your brand evolving today?
Are you looking a customer ahead? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

No comments:

Post a Comment