Restaurant companies come and go but the good ones seem to excel the longer
they are around accruing to Steven Johnson, Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®. Expanding customer craving to a new demographic White
Castle is now offering a newly
formulated Impossible Slider with the help of the team at Impossible Foods.
Regular
readers of this blog know that White Castle and Impossible Foods, the company
behind the Impossible Burger, first brought the Impossible Slider to Cravers
one year ago when the slider made from plants was added to 140 White Castle
menus in New York, New Jersey and Chicago.
“As a
98-year-old family-owned business, White Castle has a number of milestones that
are very important to us,” says Jamie Richardson, vice president at White
Castle. “But the launch of the Impossible Slider is particularly special
because of the immediate impact it had. Adding this burger made from plants has
been a huge leap in establishing White Castle as a slider provider for all
tastes and preferences.”
However, the new Impossible Slider’s new recipe
was unveiled recently at CES 2019 in Las Vegas, where the product won several
awards including “Most Unexpected Product,” “Most Impactful Product,” and the
show’s most coveted “Best of the Best” award.
So, in
short White Castle’s Impossible Slider is now more delicious, more nutritious and
more versatile than ever. The new recipe offers Cravers a source of high-quality
protein with even more taste that’s nearly indistinguishable from traditional
beef. How is your brand evolving today?
Are you looking a
customer ahead? Are you ready for some fresh ideations? Do your food marketing
ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.
No comments:
Post a Comment