Success does leave clues and
Uber Eats understands the undercurrents driving food sales around the globe
according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Convenience stores and grocery store service
deli’s have been garnering incremental customer migration mostly from chain
restaurants as they elevate their grocerant niche Ready-2-Eat and Heat-N-Eat
fresh food offering according to Johnson.
Down
under, the partnership
between Coles supermarkets and Uber Eats to quickly deliver
ready-to-eat or ready-to-heat meals reflects a major shift in the way we shop
and in the way supermarkets are trying to attract customers according to
Johnson.
Regular
readers know that Coles and Uber Eats had been testing meal delivery from one
of its stores in Sydney's eastern suburbs for the past few weeks and last week
started expanding the offering to more stores and including a handful of
essential groceries.
Now
Coles consumers can go online and order slow cooked pulled beef with BBQ sauce
for $19.00 or a small box containing lumps of an extruded chicken-like
substance commonly known as chicken nuggets for $3.50. There are also meals
that are ready to go in the oven or the microwave, such chicken enchiladas at
$8.50 or butter chicken for $9.50.
Battle for Share of Stomach
To the north of us Canadian
food and drug retailer Metro Inc. has partnered with Uber
Eats for home delivery of ready-to-eat meals in Quebec. A Metro spokesman
stated “that 23 stores now can deliver prepared meals to customers in Montreal,
Laval and the South Shore area who place orders via the Uber Eats app. The
rollout of the service follows a three-store pilot.
The fact is Uber created its
delivery subsidiary in 2016. Then it
reached a landmark deal with McDonald’s and now Uber Eats has generated $1.5
billion in delivery revenue last year.
Think about this of Uber’s 91 million users, 15 million received a meal
through Uber Eats. Consumers are dynamic not static is your business on Uber?
Grocerant niche
growth continues to disrupt the food sector with companies the ilk of IKEA,
Costco, Metro, and Coles all garnering a larger share of stomach as legacy
retailers capitulate market share.
Consumers are dynamic not static.
It’s evolve or fade away slowly.
Does your brand look more like yesterday than tomorrow? The shift to
grocerant niche ready-to-heat or eat meals reflects changing shopping habits
restaurants, convenience stores, and grocery stores can all benefit if they are
will to evolve.
Are you ready for
some fresh ideations? Do your food marketing ideations look more like yesterday
than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
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