Sunday, April 14, 2019

Uber Eats: Consumers want Grocery Sector Ready-2-Eat and Heat-N-Eat Food

Success does leave clues and Uber Eats understands the undercurrents driving food sales around the globe according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Convenience stores and grocery store service deli’s have been garnering incremental customer migration mostly from chain restaurants as they elevate their grocerant niche Ready-2-Eat and Heat-N-Eat fresh food offering according to Johnson.
Down under, the partnership between Coles supermarkets and Uber Eats to quickly deliver ready-to-eat or ready-to-heat meals reflects a major shift in the way we shop and in the way supermarkets are trying to attract customers according to Johnson.
Regular readers know that Coles and Uber Eats had been testing meal delivery from one of its stores in Sydney's eastern suburbs for the past few weeks and last week started expanding the offering to more stores and including a handful of essential groceries.
Now Coles consumers can go online and order slow cooked pulled beef with BBQ sauce for $19.00 or a small box containing lumps of an extruded chicken-like substance commonly known as chicken nuggets for $3.50. There are also meals that are ready to go in the oven or the microwave, such chicken enchiladas at $8.50 or butter chicken for $9.50.
Battle for Share of Stomach
To the north of us Canadian food and drug retailer Metro Inc. has partnered with Uber Eats for home delivery of ready-to-eat meals in Quebec. A Metro spokesman stated “that 23 stores now can deliver prepared meals to customers in Montreal, Laval and the South Shore area who place orders via the Uber Eats app. The rollout of the service follows a three-store pilot.
The fact is Uber created its delivery subsidiary in 2016.  Then it reached a landmark deal with McDonald’s and now Uber Eats has generated $1.5 billion in delivery revenue last year.  Think about this of Uber’s 91 million users, 15 million received a meal through Uber Eats. Consumers are dynamic not static is your business on Uber?
Grocerant niche growth continues to disrupt the food sector with companies the ilk of IKEA, Costco, Metro, and Coles all garnering a larger share of stomach as legacy retailers capitulate market share.  Consumers are dynamic not static.  It’s evolve or fade away slowly.  Does your brand look more like yesterday than tomorrow? The shift to grocerant niche ready-to-heat or eat meals reflects changing shopping habits restaurants, convenience stores, and grocery stores can all benefit if they are will to evolve.

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information. 

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