If you live in a
state that sells Marijuana with or within a prescription (‘legalized’) you no
doubt have heard of Marijuana Edibles, Cannabis Edibles which are ‘THC’
infused. Chef’s and food scientist have successfully created new products that
are flavorful for home consumption and that trend will continue to grow according
to Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®.
Most of
you have visited fresh&co,
a healthy fast-casual restaurant. Did you know that they have announced that they
will introduce a special 4/20 hemp and CBD-infused menu that will launch
exclusively on the fresh&co app? Could
Hemp be just a ‘buzz’ word or a consumer trend is it a brands new electricity?
How
is your brand building new electricity? According to Johnson, “Brand relevance
is in part driven with innovation in new menu related products in combination
with new avenues of distribution all of which are the platform for the new
electricity.”
Johnson
stated “that in my minds-eye the new electricity must be very efficient for the
supply and includes such things as fresh foods, Hemp, developing
brands, unique urban hemp clothing, grocerant positioning, Fresh food
messaging, autonomous delivery, cashier-less retail, plates, glasses,
cash-less payments, digital hand-held marketing.
All
retailers to survive the next generation of retail must embrace the artificial
intelligence revolution while simultaneously embracing fresh food that
is portable, fresh, with differentiation that is familiar not different in
Atlanta its all about ‘local’. That is a
very smart and good move on the part of Whole Foods.
fresh&co
executive chef Craig Rispoli curated the menu in collaboration with Jeepney’s
chef Miguel Trinidad. Together, Chef Rispoli and Chef Trinidad created an innovative
and colorful menu that consist of the Half-Baked Salad (hemp cakes,
mixed hemp greens, sea beans, red onion, carrots, beets, crispy onions,
jalapeno s’chug, and CBD- infused ginger cashew aioli, 15mg
cannabidiol); Blazed Beet Sandwich (hemp cakes, mixed hemp greens,
sea beans, red onion, radish, jalapeno s’chug, and CBD-infused ginger cashew
aioli served on beet bread, 15mg cannabidiol); and CBD Pink Honey
Ginger’ade Lemonade (filtered water, lemon, wildflower honey, ginger,
hibiscus, 10mg cannabidiol).
“fresh&co
always strives to stay ahead of the food trends and invent new menus that are
healthy, sustainable and nutritional that can’t be found anywhere else,” says
George Tenedios, CEO of fresh&co. “By collaborating with Chef Trinidad, we
have developed a creative way to incorporate CBD and Hemp, which has gained
mainstream popularity because of its health benefits, into our newest menu
items.”
Chef
Miguel Trinidad is the executive chef and co- owner of New York City
restaurants Jeepney Filipino Gastropub and Maharlika. He is also at the
helm of 99th Floor, gourmet cannabis edibles brand renowned for its
upscale private dinner events. He is also a judge on the upcoming season
of Vice’s show Bong Appetit, a competition where high-end cuisine
meets high-end cannabis.
“fresh&co
was privileged to join forces with the distinguished Chef Trinidad to create an
original, authentic, and inventive Cannabis menu that we believe our customers
will enjoy,” says executive chef Craig Rispoli. “By using wholesome
ingredients for which fresh&co is known, we infused the finest CBD and Hemp
into each dish. We are excited for our customers to try this special new menu.”
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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