Foodservice
Solutions®, Grocerant Guru® Steven Johnson reminds regular readers
of this blog that partnerships matter. Two of the most successful international
companies Starbucks and Nestlé are introducing Starbucks by Nespresso, the first product jointly
developed since the companies formed the Global Coffee Alliance/Partnership in
August 2018 elevating a ‘new electricity’ for each brand.
Every coffee
pod combines the high-quality, 100 percent arabica Starbucks coffee that
customers know and love with the premium at-home coffee experience of Nespresso
delivering on a promise of full-flavor.
Tony
Matta, president of Nestlé Starbucks Coffee stated “Starbucks by Nespresso is a
product that we have been very excited about since the formation of the Global
Coffee Alliance,” .. “Within this partnership, we are constantly searching for
ways to elevate the at-home experience, and Starbucks by Nespresso is the
perfect way to bring a new, exciting coffee experience into the homes of our
customers.”
Focusing
on consumers desires Starbucks and Nespresso share a commitment to
sustainability. These capsules are made of aluminum and are recyclable as a
part of the Nespresso recycling program. In addition, the coffee is made
with 100 percent high-quality arabica coffee, ethically sourced adhering
to Starbucks C.A.F.E. Practices. These
coffee capsules can be found on Amazon.com, Walmart.com and Jet.com starting in
early May. Is your brand is searching for the new electricity to help drive the brand forward.
So,
just what is your brands new
electricity? According to Johnson, “Brand relevance is in part driven with
innovation in new food products in combination with new avenues of distribution
all of which are the platform for the new electricity.”
Johnson
stated “that in my minds-eye the new electricity must be very efficient for the
supply and includes such things as fresh foods, free food / sampling,
beer, developing brands, unique urban clothing, grocerant
positioning, Fresh food messaging, autonomous delivery, cashier-less
retail, plates, glasses, cash-less payments, digital hand-held marketing.
All
retailers to survive the next generation of retail must embrace the artificial
intelligence revolution while simultaneously embracing fresh food that
is portable, fresh, with differentiation that is familiar not different.
Are If you looking
for a new partnership to drive sales consider Acosta? Are you ready for some
fresh ideations? Do your food marketing ideations look more like yesterday than
tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
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