Last week
while traveling for work I
visited my first Wayback Burger restaurant.
That said with all objectivity aside the experience, food, and service
were exceptional. Personally, it was the best burger I have had in a very long
time. Wayback Burgers while delivering
on the taste, quality, and service of a bygone era was a buzz with Gen Z and
Millennials. Success does leave clues.
Franchisees
buy the future not the past but delivery on the attributes of the past Wayback
Burgers is also hip, current and relevant today by revolutionizing the food
delivery market with Viddl-It—a compact, electric vehicle and app that combines
the convenience of delivery with on-site cooking. This new initiative is Wayback Burger’s CEO John Eucalitto’s
solution to the “soggy fries” problem. Wayback is driving a new electricity the
Viddl-it.
From
packaging solutions to cars with miniature ovens, restaurant owners and
managers have long battled the challenge of delivering quality food to
customers located miles away from a restaurant’s kitchen.
Partnering
/ working with Tropos Technologies,
Wayback Burgers has created a new solution to this perennial challenge—a
5-and-a-half by 8-foot mini electric food truck that brings the kitchen to its
customers. Using the Viddl-It app, customers can reserve a vehicle (with the
same name) for catering needs or simply order a meal that will be delivered to
them and cooked on the spot.
“It’s
basically private catering on demand,” says John Eucalitto, CEO of Wayback
Burgers. “The food is made fresh on the spot,” he says, and added that it
addresses the two biggest complaints from customers about quality or that a
driver forgot something.
The
Cheshire, Connecticut-based burger franchise tested the first Viddl-It vehicle
near its headquarters before unveiling the new program to franchisees at the
Wayback Burgers Convention in October of last year. The compact vehicles will
cost franchisees who choose to include Viddl-It in their operations around
$35,000, come outfitted with refrigerators, freezers, griddles, fryers, etc.
and run on electric and propane with a battery that gets about 80 miles per
charge. They are striving to have this service more widely available by Q3.
Consider
this by revolutionizing Viddl- It delivery vehicle, Wayback Burgers is going on
a cross-country tour elevating nee electricity for its brand. The Wayback team
will depart from the headquarters in Connecticut, trek across the U.S. to Vegas
to attend the Multi-Unit Franchising Conference and then return home again. The
truck will be making pit stops along the way so Wayback Burgers fans will have
a chance to experience Wayback’s legendary fresh burgers at their convenience.
Is your brand is searching for
the new electricity to help drive
the brand forward. So,
just what is your brands new
electricity? According to Johnson, “Brand relevance is in part driven with
innovation in new food products in combination with new avenues of distribution
all of which are the platform for the new electricity.”
Johnson
stated “that in my minds-eye the new electricity must be very efficient for the
supply and includes such things as fresh foods, free food / sampling, beer,
developing brands, unique urban clothing, grocerant positioning, Fresh
food messaging, autonomous delivery, cashier-less retail, plates, glasses,
cash-less payments, digital hand-held marketing.
All
retailers to survive the next generation of retail must embrace the artificial
intelligence revolution while simultaneously embracing fresh food that
is portable, fresh, with differentiation that is familiar not different.
For
international corporate presentations, educational forums, or keynotes contact:
Steven Johnson
Grocerant Guru at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit
restaurant operator, consultant, brand / product positioning expert and public
speaking will leave success clues for all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or
call 1-253-759-7869
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