Tuesday, April 23, 2019

Wayback Burgers is Out Front

Last week while traveling for work I visited my first Wayback Burger restaurant.  That said with all objectivity aside the experience, food, and service were exceptional. Personally, it was the best burger I have had in a very long time.  Wayback Burgers while delivering on the taste, quality, and service of a bygone era was a buzz with Gen Z and Millennials. Success does leave clues.
Franchisees buy the future not the past but delivery on the attributes of the past Wayback Burgers is also hip, current and relevant today by revolutionizing the food delivery market with Viddl-It—a compact, electric vehicle and app that combines the convenience of delivery with on-site cooking. This new initiative is Wayback Burger’s CEO John Eucalitto’s solution to the “soggy fries” problem. Wayback is driving a new electricity the Viddl-it.
From packaging solutions to cars with miniature ovens, restaurant owners and managers have long battled the challenge of delivering quality food to customers located miles away from a restaurant’s kitchen.
Partnering / working with Tropos Technologies, Wayback Burgers has created a new solution to this perennial challenge—a 5-and-a-half by 8-foot mini electric food truck that brings the kitchen to its customers. Using the Viddl-It app, customers can reserve a vehicle (with the same name) for catering needs or simply order a meal that will be delivered to them and cooked on the spot.          
“It’s basically private catering on demand,” says John Eucalitto, CEO of Wayback Burgers. “The food is made fresh on the spot,” he says, and added that it addresses the two biggest complaints from customers about quality or that a driver forgot something.
The Cheshire, Connecticut-based burger franchise tested the first Viddl-It vehicle near its headquarters before unveiling the new program to franchisees at the Wayback Burgers Convention in October of last year. The compact vehicles will cost franchisees who choose to include Viddl-It in their operations around $35,000, come outfitted with refrigerators, freezers, griddles, fryers, etc. and run on electric and propane with a battery that gets about 80 miles per charge. They are striving to have this service more widely available by Q3.
Consider this by revolutionizing Viddl- It delivery vehicle, Wayback Burgers is going on a cross-country tour elevating nee electricity for its brand. The Wayback team will depart from the headquarters in Connecticut, trek across the U.S. to Vegas to attend the Multi-Unit Franchising Conference and then return home again. The truck will be making pit stops along the way so Wayback Burgers fans will have a chance to experience Wayback’s legendary fresh burgers at their convenience.
Is your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different
For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call 1-253-759-7869

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