If success does leave clues and it does O’ Taco’s has picked up all of the right clues from the success leaders the ilk of Subway, 7-Eleven, and McDonald’s according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
In the United States 82.7% of all restaurant meals are consumed from fast food outlets according to The NPD Group. O’ Tacos “The French taco, which bears little resemblance to anything Mexican, is a cross between a grilled panini, wrap and kebab, with everything sealed inside a vast rectangular parcel. There is often a pile-up of different meats jostling together, such as chicken nuggets and merguez sausage, and several sauces. It was described by one French food writer who couldn’t finish one as a “hymn to junk food”.” Good food, fresh food, and portable food aka grocerant niche food is driving global growth.
Most regular readers may not know that “O’Tacos, is expanding at a rate faster than McDonald’s ever did in France and has come to symbolise the entrepreneurship of France’s low-income banlieues. Started by three former school friends in the working-class outskirts of Grenoble, the chain is now so popular among 15- to 25-year-olds that politicians in small towns increasingly seek out franchises to boost deserted high streets.”
O’Taco opening events and appearances by rap stars often attract large crowds, and diners get their money back if they manage to finish a Gigataco, which weighs several kilos. With more than 200 outlets in France, as well as franchises in Belgium and Morocco, the chain has a global turnover of more than €200m a year. A Belgian investment fund has come on board to push international expansion.
Patrick Pelonero, the co-founder of O’Tacos, was a builder in Grenoble in 2007 and looking for a way to make some money in the slow Alpine winter months. With his friends Silman and Samba Traoré, who are brothers, he created a product that was halal and where the customer can choose their own combination of a bewildering number of fillings held together with French cheese sauce. Are you selling fresh food fast?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/